Our Story

Battle Fish North and Pride of the Pond were created with one goal in mind, to provide high-quality, great tasting, U.S. farm-raised Catfish.

Paul and Norma Battle

1969

Paul and Norma Battle built their first catfish ponds in 1969. The farm started live-hauling to pay-lakes up North, and Battle Fish Farms being located in Tunica, MS gave them a 100 mile advantage against their competitors.

Pride of the Pond

1982

In 1982, due to no live-haul during the winter months, Paul Battle, the Owen Family, and Bill Gidden decided to add value to the farm and opened a processing plant, Pride of the Pond.

Plant Renovations

2008

In 2008, the processing plant was renovated to incorporate a more modernized approach to processing and to further improve quality and flavor of the catfish.

Drive Through

2020

In 2020, Covid hit the Nation and Pride of the Pond continued to adapt as they always have. A drive through was built to ensure customers could still purchase the product they loved in-store.