Our Story

Battle Fish North and Pride of the Pond were built on a shared mission — to provide high-quality, great-tasting U.S. farm-raised catfish. From the ponds to the plate, that goal continues to guide everything we do.

Catfish CrewCatfish Journey

Paul and Norma Battle

1969

In 1969, Paul and Norma Battle built their first catfish ponds in Tunica, Mississippi. With a vision and a strong work ethic, they began live-hauling catfish to pay lakes up North. Tunica’s location gave Battle Fish Farms a 100-mile head start over the competition — and they made every mile count.

Pride of the Pond Est.

1982

In 1982, when winter halted live-haul operations, Paul Battle, the Owen Family, and Bill Gidden took a bold step to add value to their farm. They opened a processing plant — and Pride of the Pond was born. What started as a solution became a legacy of quality catfish, processed with care from pond to plate.

A New Era

2008

In 2008, Pride of the Pond underwent a full renovation, modernizing the processing plant with state-of-the-art equipment. The goal was clear — enhance quality, elevate flavor, and continue delivering the best-tasting catfish in the industry.

Resilience & Renovation

2020

When COVID-19 swept the nation in 2020, Pride of the Pond did what it’s always done — adapted. To keep serving the community safely, a drive-through was built, ensuring customers could still get the catfish they love, straight from the source.